Advertising: It’s exciting, it’s thrilling, and it has its fair share of problems like any other industry does. How do young professionals cope with the harsh workforce? Social media, of course.
As found on Adweek, social media parody accounts are now exposing all of the skeletons in agencies’ closets (spooky reference unintended). Copywriter Sai He, the genius behind the Instagram parody account @DongDraper, explored why he started such an account in the first place: “It’s the lovechild of angst and detachment… I needed a distraction, so I resorted to a classic millennial coping mechanism: making memes.”
Similar to @DongDraper, the anonymous @FemalCopywriter on Twitter unleashes a brutally honest take on the creative side of the ad agency, specifically as a woman. While the industry has come far since the gender disparity during the Golden Age of Advertising of the 1960s, there are signs we still live in a Mad Men’s world.
So, let us cope as these copywriters do and enjoy these brilliant niche memes.
Want to share your creative work with @DongDraper? Sai He is the judge for this month’s Young Shits competition. Find his creative brief here and submit to get recognized by the legend himself. Who knows? Maybe you’ll end up with a job.
When’s the next meeting?
Join us at Ad Society’s next meeting on Thursday, October 24th at 6:15 p.m. in Turlington L005. We will be hosting 22Squared, an ad agency headquartered in Atlanta, Georgia with an office in Tampa, Florida. After our 22 Questions session, find us over at Tijuana Flats at our after-meeting social.