This edition of Advertising Avenues will focus on the Information Technologies (I.T.) department. I.T. has always been an integral department of almost every company, but has recently become even more relevant in an advertising agency.

The basic role of I.T. in a company is managing, establishing, and monitoring their information technology systems and services. Although, within an agency, this department does much more.

Believe it or not, the I.T. department deals with the creative department in a major way. Technology is almost necessary in every creative department and the I.T. employees serve as a solid backbone for those services. Besides setting up and working with the computers themselves, they perform the inside work as well. It is also said that the majority of agencies use Mac computers, not PCs. Here are some of the major projects the department assists with:

  • Computerized Presentations
  • Social Media
  • Email Communication
  • Email Marketing
  • Graphic Design Software
  • Websites
  • Information Systems

Without the I.T. department, agencies would not be able to produce the finest work for their clients. The department no longer deals with the simple task of repairing faulty computers. Agencies rely on their I.T. employees to truly perfect the content that is issued under the agencies brand. If you have the technical skills of technology and coding to maneuver your way through computer systems, this career path may be perfect for you. Be a part of the big picture that keeps agencies innovating at a quickened pace. If you’re not well developed in this particular subject, there are a number of courses you can take to become well versed in the world of information technology.