A Breakdown of Directors Positions

A Breakdown of Directors Positions

Been waiting for your moment to get more involved within Ad Society? Say no more: Applications for 2020-2021 Directors Team are now open! For each position, there will be a director and an assistant director selected after an interview process. Online applications are...
Latinx (Buying) Power

Latinx (Buying) Power

In the paradigm of old-fashioned Americana, football immediately comes to mind. Today, the annual Super Bowl championship still has a strong stakeholder in the fabric of American society, yet the show has begun to develop multiple meanings. For advertisers, it is the...
Stop Calling Us Millennials

Stop Calling Us Millennials

You say po-ta-to; I say po-tah-to. You say to-may-to; I say to-mah-to. You say millennial; I say Generation Z. How many times have your professors referred to you and your undergraduate class full of 18- to 22-year-olds as millennials? How is it that “millennial” has...
Commercialization or Celebration?

Commercialization or Celebration?

Nike: a company that has become synonymous with high-profile athletes, sweat, and power. Just do it has become more than a slogan, but a mantra. And yet, Nike’s Lunar New Year ad is devoid of all things signature for American consumers. No Olympic gold medalists, no...