A Breakdown of Directors Positions

A Breakdown of Directors Positions

Been waiting for your moment to get more involved within Ad Society? Say no more: Applications for 2020-2021 Directors Team are now open! For each position, there will be a director and an assistant director selected after an interview process. Online applications are...
How Brands are Celebrating Black History Month

How Brands are Celebrating Black History Month

February is Black History Month, a month dedicated to celebrating the achievements and history of Black Americans. Since the beginning of the month, many brands, such as Google and Apple, have taken the liberty of showing their celebration of the month in various...
Top 5 Oscars Ads

Top 5 Oscars Ads

This past Sunday night was the Oscars, also known as the second-most expensive event for television advertisers, next to the Super Bowl. This year, a 30-second spot during the acclaimed Academy Awards cost up to $2.8 million, according to Adweek. Given the fact that...
Latinx (Buying) Power

Latinx (Buying) Power

In the paradigm of old-fashioned Americana, football immediately comes to mind. Today, the annual Super Bowl championship still has a strong stakeholder in the fabric of American society, yet the show has begun to develop multiple meanings. For advertisers, it is the...
Kobe Bryant’s Impact

Kobe Bryant’s Impact

On Sunday morning, a helicopter carrying nine passengers crashed in Calabassas, California. Among these passengers were Kobe Bryant and his 13-year-old daughter Gianna (along with Payton Chester, Sarah Chester, Alyssa Altobelli, John Altobelli, Keri Altobelli,...
Stop Calling Us Millennials

Stop Calling Us Millennials

You say po-ta-to; I say po-tah-to. You say to-may-to; I say to-mah-to. You say millennial; I say Generation Z. How many times have your professors referred to you and your undergraduate class full of 18- to 22-year-olds as millennials? How is it that “millennial” has...
Commercialization or Celebration?

Commercialization or Celebration?

Nike: a company that has become synonymous with high-profile athletes, sweat, and power. Just do it has become more than a slogan, but a mantra. And yet, Nike’s Lunar New Year ad is devoid of all things signature for American consumers. No Olympic gold medalists, no...
How to Stand Out in the Internship Process

How to Stand Out in the Internship Process

Many college students seek out internships throughout college to gain real workplace experience and to figure out their career path. In fact, data from the National Association of College and Employers (NACE) shows that over 1.5 million internship positions are filled...
Back to Business

Back to Business

Happy New Year (if that is still socially acceptable to say one week into 2020)! Welcome back to the Ad Society blog. Hopefully, winter break gave us students the necessary time to re-charge to start off this new semester with a bang. And what better way to get back...
A Quick Reminder: You’ve Got This

A Quick Reminder: You’ve Got This

  There’s a notable shift in the air during this time of year. It’s that awkward in-between time when Thanksgiving Break is about to begin, yet final exams and projects are waiting to bombard us as soon as we return. In other words, this time of the school year tends...