The Changing Face of Advertising
Advertising is constantly shifting and adapting. It’s all based on current events and what is relevant at the given moment. One of the most relevant things happening right now as we all know is the months-long pandemic that we have all been going through. This...
What to Bring to Membership Rally (Zoom Edition)
Let’s cut to the chase: Yes, this sucks. We would love more than anything to meet up together in Gannett Auditorium and walk across campus to Tijuana Flats for chips & salsa. Oh, to be squeezed inside the tiny Mid Tijuana… Instead, we have to settle...
Did You Miss Us?
Did you miss us? We’re finally back! Well, kinda. Welcome to Zoom University. After months of quarantine and isolation, we now have more months of isolation, but…for a grade? It has been about 6 months since quarantine began, and it’s felt more like two years...
Forces for Good: Companies Aiding Struggling Communities Amid COVID-19
In times like these, anxiety runs rampant. The world seems to be spiraling out of control, and as college students getting ready to embark on The Real World, the reality is more terrifying than we could have ever imagined. You don’t have to look far to find examples...
A Breakdown of Directors Positions
Been waiting for your moment to get more involved within Ad Society? Say no more: Applications for 2020-2021 Directors Team are now open! For each position, there will be a director and an assistant director selected after an interview process. Online applications are...
How Brands are Celebrating Black History Month
February is Black History Month, a month dedicated to celebrating the achievements and history of Black Americans. Since the beginning of the month, many brands, such as Google and Apple, have taken the liberty of showing their celebration of the month in various...
Top 5 Oscars Ads
This past Sunday night was the Oscars, also known as the second-most expensive event for television advertisers, next to the Super Bowl. This year, a 30-second spot during the acclaimed Academy Awards cost up to $2.8 million, according to Adweek. Given the fact that...
Latinx (Buying) Power
In the paradigm of old-fashioned Americana, football immediately comes to mind. Today, the annual Super Bowl championship still has a strong stakeholder in the fabric of American society, yet the show has begun to develop multiple meanings. For advertisers, it is the...
Kobe Bryant’s Impact
On Sunday morning, a helicopter carrying nine passengers crashed in Calabassas, California. Among these passengers were Kobe Bryant and his 13-year-old daughter Gianna (along with Payton Chester, Sarah Chester, Alyssa Altobelli, John Altobelli, Keri Altobelli,...
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