The Super Bowl took place this last weekend on February 3rd. While this was happening, the first ever Brand Bowl was taking place in Weimer Hall. Here, students got to celebrate the biggest sporting event of the year CJC style: by rating ads. This event was put together by Ad Society, PRSSA, and The Agency to rate ads on the basis of trust and deception.
There was a great turn out with about 40 participants and several other “referees.” Brand Bowl allowed students to evaluate the way Super Bowl ads affected their trust in the brands, and the data collected will showcase how effective these multimillion dollar spots were.
However, this event was way more than just a research study. It was a great way for PR and Advertising students to focus on the part of the Super Bowl that means the most to them. Of course, this was still fun if you actually wanted to watch the game. It honestly felt like a party. The entire agency was clad in pink, purple, and yellow (see logo) streamers, tablecloths, and balloons. There was a ton of food prepared to last the four hours, a photo backdrop for your Instagram feed, and a raffle at each quarter.
This research study/ad watch party was a unique event. While other universities rate ads during the Super Bowl, it has never been done to research the perception of trust. Also, these events are usually formal and professional, but UF’s CJC made it an enjoyable celebration where students get to share laughs and memories with each other.