by Jazzmyn Falloon | Feb 20, 2020 | Blog
February is Black History Month, a month dedicated to celebrating the achievements and history of Black Americans. Since the beginning of the month, many brands, such as Google and Apple, have taken the liberty of showing their celebration of the month in various... 
by Jazzmyn Falloon | Feb 15, 2020 | Blog
This past Sunday night was the Oscars, also known as the second-most expensive event for television advertisers, next to the Super Bowl. This year, a 30-second spot during the acclaimed Academy Awards cost up to $2.8 million, according to Adweek. Given the fact that... 
by Sandra Salvatierra | Feb 5, 2020 | Blog
In the paradigm of old-fashioned Americana, football immediately comes to mind. Today, the annual Super Bowl championship still has a strong stakeholder in the fabric of American society, yet the show has begun to develop multiple meanings. For advertisers, it is the... 
by Jazzmyn Falloon | Jan 30, 2020 | Blog
On Sunday morning, a helicopter carrying nine passengers crashed in Calabassas, California. Among these passengers were Kobe Bryant and his 13-year-old daughter Gianna (along with Payton Chester, Sarah Chester, Alyssa Altobelli, John Altobelli, Keri Altobelli,... 
by Sandra Salvatierra | Jan 29, 2020 | Blog
You say po-ta-to; I say po-tah-to. You say to-may-to; I say to-mah-to. You say millennial; I say Generation Z. How many times have your professors referred to you and your undergraduate class full of 18- to 22-year-olds as millennials? How is it that “millennial” has... 
by Jazzmyn Falloon | Jan 21, 2020 | Blog
Many college students seek out internships throughout college to gain real workplace experience and to figure out their career path. In fact, data from the National Association of College and Employers (NACE) shows that over 1.5 million internship positions are filled...