Top 5 Oscars Ads

Top 5 Oscars Ads

This past Sunday night was the Oscars, also known as the second-most expensive event for television advertisers, next to the Super Bowl. This year, a 30-second spot during the acclaimed Academy Awards cost up to $2.8 million, according to Adweek. Given the fact that...
Latinx (Buying) Power

Latinx (Buying) Power

In the paradigm of old-fashioned Americana, football immediately comes to mind. Today, the annual Super Bowl championship still has a strong stakeholder in the fabric of American society, yet the show has begun to develop multiple meanings. For advertisers, it is the...
Kobe Bryant’s Impact

Kobe Bryant’s Impact

On Sunday morning, a helicopter carrying nine passengers crashed in Calabassas, California. Among these passengers were Kobe Bryant and his 13-year-old daughter Gianna (along with Payton Chester, Sarah Chester, Alyssa Altobelli, John Altobelli, Keri Altobelli,...
Stop Calling Us Millennials

Stop Calling Us Millennials

You say po-ta-to; I say po-tah-to. You say to-may-to; I say to-mah-to. You say millennial; I say Generation Z. How many times have your professors referred to you and your undergraduate class full of 18- to 22-year-olds as millennials? How is it that “millennial” has...
How to Stand Out in the Internship Process

How to Stand Out in the Internship Process

Many college students seek out internships throughout college to gain real workplace experience and to figure out their career path. In fact, data from the National Association of College and Employers (NACE) shows that over 1.5 million internship positions are filled...
Back to Business

Back to Business

Happy New Year (if that is still socially acceptable to say one week into 2020)! Welcome back to the Ad Society blog. Hopefully, winter break gave us students the necessary time to re-charge to start off this new semester with a bang. And what better way to get back...