With a new school year upon us, there’s a lot to look forward to during the upcoming semesters in Ad Society. A year of speakers, socials, trips, service events, and so much more wouldn’t be possible without this year’s executive board. The talented four that make up the new exec have been dedicated members of Ad Society since they’ve joined and never fail to get everyone excited about the ad industry. With Alexa Padron as President, Brendan Schmidt as VP of Internal, Kamila Pinzon as VP of External, and Vanessa Wong as Treasurer, everyone is sure to not only reach their professional and creative goals, but also to find a home within the organization. Get to know more about them and what their hopes for the upcoming year in Ad Society are.

 

 

 

Alexa Padron

Why advertising?

When I was in high school, I had an assignment for an economics class where I had to plan out my life. I had looked up journalism as a career since I had always been interested in doing something where I can write, but realized that I can’t live being a journalist. Then I saw creative director of advertising and saw that it combined everything that I love to do like writing, designing, photography, etc. Once I got to UF and took principles of advertising, I was set on pursuing copywriting.

 

What is your dream client and why?

This is tough but my dream client would be Noosa yogurt. It’s a super fun brand and I love food so it would be the perfect company to work on.

 

What would you consider a side hustle or hobby of yours to be?

Definitely photography. It was my first creative love.

 

How do you keep your creative juices flowing?

Reading good work inspires me to do good work

 

What has been the best part of being a member of Ad Society?

The best part has definitely making friends that have similar interests. Last years’ ad dash was a really good time. I wasn’t a participant I was a mentor. It was really fun because while all the participants were working hard in the rooms, all the directors got to have fun and be themselves. I was also able to lead a yoga class which was also really fun because I was able to be silly and myself.

 

What are your hopes for the organization this upcoming year?

This year I’m hoping that everyone really feels like the have a place in the club and that it feels like a place of belonging for ad students who never felt that way before. That’s really what the executive board team is working on doing this year.

 

The best piece of advice that you’ve received while being a member of Ad Society? Or a piece of advice you would give?

The best advice that I’ve gotten from multiple speakers at Ad Society meetings is to focus on one thing. So instead of saying you’re a designer, photographer, and a writer, just pick one. That has really helped me focus on my writing and sell myself better to employers.

Brendan Schmidt

Why advertising?

Advertising gives you more creative freedom when taking classes at UF. I started as a Marketing major, but soon realized that I didn’t want to take all the business classes that I wouldn’t use. The Advertising curriculum provided more hands on classes that I felt like would help me later in my career. I’m interested in lots of aspects to advertising like social media and production.

 

What is your dream client and why?

My dream client would be any technology company like Apple, Aanon, and Microsoft because I love researching technology and seeing ads for new products.

 

What would you consider a side hustle or hobby of yours to be?

Photography, I did some grad photos and just enjoy taking great pics when I travel. I definitely like travel photography the most.

 

How do you keep your creative juices flowing?

I follow a lot of photography accounts and travel accounts to get inspiration where to travel to and ideas for taking photos.

 

What has been the best part of being a member of Ad Society?

Ad society has been a huge part of my college experience I was able to network, meet my best friends, and enjoys every moment of it.

 

What are your hopes for the organization this upcoming year?

I hope that Ad Soc will be everything everyone wants it to be. I want to help members with preparing for graduation and personal branding.

 

What is the best piece of advice that you’ve received while being a member of Ad Society? Or a piece of advice you would give?

I would say get involved, network, and most of all have fun.

Kamila Pinzon

Why advertising?

The truth is that I wasn’t sure what I wanted to major in until I toured The College of Journalism and Communications. I know it might sound cheesy, but the first time I walked through Weimer Hall, I felt chills all over my body and felt as if I was meant to be there. I researched different majors in communication, and advertising stood out to me the most. What helped me decide to continue in advertising was Ad Society because I was inspired by all the speakers and all the trips I went on with the organization. I am interested in the creative side of advertising. I hope to work in production at an ad agency in the future.

 

What is your dream client and why? (can be a general type of company)

My dream client is McDonald’s because they are very diverse. I love how they keep up with modern culture and partner with a lot of different brands.

 

What would you consider a side hustle or hobby of yours to be?

Photography is my side hustle. Unlike most of my friends that are into photography, I like to focus on product photography. Editing is my favorite part, and I would say that is what takes up most of my time when I’m working on a project.

 

How do you keep your creative juices flowing?

Music is my secret.  Whenever I need to get creative, I blast music, close my eyes and start to dance. This beautiful gift helps me get rid of any stress I have and focus on positive things that lead to a creative idea.

 

What has been the best part of being a member of Ad Society?

The best part of being in Ad Society has been visiting advertising agencies in other states. I also met my best friends at Ad Society. One of the best experiences I’ve had is going to Chicago and visiting Leo Burnett. I fell in love with the city and the culture of the agencies there.

 

What are your hopes for the organization this upcoming year?

I hope this year we get more members, more diverse speakers, and stickers! I think that there are so many communication students who are not aware that ad society exists, so I hope to increase awareness around the college and get more students involved in the organization. We have had amazing speakers, but I am looking forward to bringing in more speakers from all fields of advertising, from all backgrounds. Other than that, I want us to have amazing speakers to show how proud we are to be in Ad Society.

 

What is the best piece of advice that you’ve received while being a member of Ad Society? Or a piece of advice you would give?

A piece of advice I would give someone who is pursuing any career is never to compare yourself to others. Being behind or being ahead does not exist; each person goes at their own pace and just remember that there are always going to be people behind and ahead of you.

 

Vanessa Wong

Why advertising?

The creative and strategy side of advertising are the sides that drew me into this major. I’ve always enjoyed problem solving, and also getting involved in the process of creating a product and making it come to life. A few of the main things I love about advertising is how influential it can be, and also how it can be a vehicle for a sensitive topic, but it can be painted in such a beautiful and powerful way.

 

What is your dream client and why? (can be general type of company)

Coca-Cola would be a dream client because so many other companies collaborate with this brand, and I love the idea of collaborations of two brands. Coca-Cola has a classic feel but they always find a way to stand out from their competitors in the modern era.

 

What would you consider a side hustle or hobby of yours to be?

Photography has always been a passion of mine. I love taking styled portraits photos and any chance I have to take an insta-worthy photo of food, I’ll do it! Another than photography, I love going sketching on my iPad and creating different art pieces for my room.

 

How do you keep your creative juices flowing?

Traveling! Every time I visit a new place I love looking at the architecture of the city. The fun and different buildings always catch my eyes. Attending local markets always allows me to keep my creative juices flowing. Looking at all the different vendors and seeing how each one is different is always inspiring me to be innovative.

 

What has been the best part of being a member of Ad Society?

Meeting and connecting with everyone in the organization has been the best part. It’s so weird to think how close you can get to people in a very short amount of time. Everyone brings an unique background and culture and that’s what I love about this organization.

 

My favorite experience was the NYC trip from Spring 2017. I went to the trip not knowing anyone besides the exec team. And by the end of the trip I felt like I had made more friends that I had the first semester of college.

 

What are your hopes for the organization this upcoming year?

My hope is to build out the Ad Soc community. Reach out and maybe collab with other professional organizations. There are so many freshmen that are still exploratory majors and I hope to connect them with our organization, so that they can be confident in their new major knowing there are the resources to back them up.

 

What is the best piece of advice that you’ve received while being a member of Ad Society? Or a piece of advice you would give?

Be fearless! This piece of advice was given at one of the Ad Council meetings. I think taking little chances here and there will help build the confidence you need before you graduate or find that dream internship.

 

Written by Nicole Lopez