by Michael Israel | Mar 10, 2023 | Uncategorized
Big Data and the Illusion of Inclusion: Is your non-profit reaching your desired audience? Yesterday, I had the pleasure of attending the Spark’s mini-ad campaign case competition. In one hour we created and explained an ad campaign for Family Church’s clothing drive... 
by Janelle Houston | Mar 7, 2023 | Uncategorized
It’s finally March and we’re all scrambling around attending fairs, applying to internships, and preparing for interviews. And unfortunately, that also means there’s a high chance of opening our inboxes to a rejection letter. It was around this time last year... by Michael Israel | Feb 16, 2023 | Uncategorized
What is Sparks: The UF Marketing Firm? I conducted an interview with Vice President and Co-Founder Cassandra Green. So, what does Spark do? Sparks: The UF Marketing Firm is the University of Florida’s first marketing firm! Sparks was founded this semester and is... 
by Janelle Houston | Feb 14, 2023 | Uncategorized
Good morning Ad Society! The Super Bowl is finally over! I’m gonna be honest, I am not a football fan so the Super Bowl wasn’t my most anticipated event for the week. But this year I was one of the lucky few participants that got to attend Brand Bowl! I usually... 
by Janelle Houston | Feb 9, 2023 | Uncategorized
Valentine’s Day is on Tuesday! So you’re either trying to figure out extravagant V-day plans or you’re too busy planning for your Super Bowl watch party. But regardless of what plans you have, V-day isn’t all about the rose-shaped bouquets and the $80 edible... by Michael Israel | Feb 3, 2023 | Uncategorized
Gainesville Tech Week wrapped up this morning. Silicon Valley started out because of the tremendous research on computer technology done at Stanford University. Gainesville, due to the similar explosion of research taking place at UF, seems to be in a similar... by Michael Israel | Jan 28, 2023 | Uncategorized
Hello! My name is Michael Israel and I am the new blog director for the Ad Society! As a law student and as a religious study undergraduate, I am a bit of a non-traditional member of the ad-society, however my love for business and marketing runs deep! For as long as... 
by Janelle Houston | Jan 24, 2023 | Uncategorized
Good afternoon Ad Society! I hope everyone had a great weekend! Last week, guest speaker Lindsay Collum gave some great resume tips and talked to members about using LinkedIn to network and connect with recruiters. So, now that your resume is revised, edited, and... 
by Janelle Houston | Jan 17, 2023 | Uncategorized
Hello and Happy New Year Ad Society! I know we’re two weeks into the New Year but I had to make it official on our blog 🎊 It’s blog director Janelle Houston here and this semester we’ve got a great new wave of blog posts coming up! I hope everyone had a... 
by Janelle Houston | Nov 15, 2022 | Uncategorized
The end of the semester is almost here! And I don’t know about y’all but I tend to have a lack of energy and lose some of my motivation towards the end of every semester. The projects pile up, the exams are day after day, and you’re staying up late with your...