UF's professional student advertising organization.
  • Wed. Mar. 25th: myVert

    Join us at 6:30 p.m. in TUR L005 to meet UF alumni and founder of VERT, Martin Matak!

    VERT is an athletic device worn around the waist to measure your jumps, and is the official jump technology of USA volleyball.

  • March 28-29: Ad Dash

    Ad Dash is this weekend- get excited!

    Ad Dash is a philanthropic event hosted by Ad Society at UF connecting students with a local nonprofit client in need of marketing assistance.

  • Save the Date: Spring 2015 Meetings

    Mark your calendars for our Spring meeting dates. We look forward to seeing you there!

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  • Paid Internship with Fluent Group
    Fluent is looking for motivated UF students who are interested in paid internships starting next semester (Spring 2015). These internships will be with companies like Disney, Verizon, Microsoft, Macy’s, Red Bull, L'Oréal and many more well-known brands.  All of the internships are paid, you create your own schedule, you’ll gain valuable experience and p […]
  • Member Spotlight: Kremi Arabadjieva Kremi Arabadjieva, a third...
    Member Spotlight: Kremi Arabadjieva Kremi Arabadjieva, a third year advertising major, isn’t just lucky. Yes, she was the winner of the Adobe Creative Cloud subscription last meeting, and maybe you recognize her from a Honda Accord commercial that played on Telemundo and Univision, but our member spotlight is a whole lot more than just a winner and primetime […]
  • Job Opportunity: GroupMe Brand Ambassador
    We’re recruiting well-connected student leaders and campus influencers to bring GroupMe, an awesome group messaging program, to your campus this fall!A GroupMe brand ambassador will have the opportunity to educate peers and organizations on their campus about the best way to stay connected with their friends (from teams to clubs to classmates to pledge class […]

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The Benefits of a Digital Specialization for Advertising Professionals

Written by admin. Posted in Blog

Many undergraduate advertising degrees require students to take a variety of classes in all areas of the advertising field. But while broad experience can open many doors for your career, specialization is critical for obtaining the best jobs in a competitive industry. With digital advertising and online communication representing important areas of emphasis for brands, up and coming advertising professionals have a unique opportunity to be successful by leading the charge in the shift to digital.


Latest Edition: 2/27/14 (Brave People | Speaker: Gabe Lopez)

Missed a meeting? Stay in the know with the past editions of the ICON, from this year and from years past! Download editions of last year's ICON below.

previous editions

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